April 2009
1 post
MOst recent correspondence to advisor
I’ve been pondering your request to think about my definition of success. What this exercise has forced me to think about is how my definition of success is different from what it is that I want. For example, I know that what I want is to launch a Proxy collection and bring it to market. However, if I accomplish this it doesn’t mean that I will consider it a success. Which is perhaps...
March 2009
12 posts
Targeting Generation Conscious: Proxy’s 3...
Archetype 1: Gen Y: Lucy Lou
Lucy Lou is a twenty-four year old fashion-forward individualist. She grew up recycling, shops at farmers markets, and is well traveled. She reads the Wall Street Journal, New Yorker and People Magazine (the latter when no one is looking). At dinner parties, martini in hand, she is often found urging her friends to support the trendiest new cause, like saving the...
Inspiring a Brand- The Proxy Woman
The Proxy woman moves from the board room to the wine bar to the rock club without a flinch.
The Insightful Tea: Reflections on my Conversation...
I arrived to café cakes a few minutes past 2:30 p.m. after turning a few circles amidst the traffic in Watertown Square. I was about to meet with Jonathan Rosenthal, one of the three founders of Equal Exchange. I have to admit that this meeting felt like a gem within a busy networking calendar. Over the past couple of months I have turned networking into a sport and any way you look at it...
Chasing Miracles
The name of this blog was inspired by the most recent conversation I had with my mentor Sharon. After reacting from a week’s worth of advice along the lines of, “its really not a good time based on the economic climate” & “you should hold off and get a job in the fashion industry for a few years,” I was again re-questioning my stubborn insanity to find a way to...